Hed Kandi is one of house music’s most iconic labels. It’s famous illustrated covers were a cornerstone of early 00s popular culture. We were asked to re-brand them to connect with a new generation. As part of the re-branding we created a quirky geometric typeface that speaks of the glamour and hedonism that are integral to the Hed Kandi brand.
Agency – Human After All Role – Type Designer Creative Director – Paul Willoughby