curate-freeze-frame-half.gif is a self initiated project. I was frustrated by how much content is available online and how often I spend my lunch breaks aimlessly surfing for something good to watch – this led to a simple thought “What are my creative heroes watching?” is a website of video playlists curated by the most interested people in the creative industries.

It’s important the branding was energetic and eclectic – bold enough to encompass the huge variety of content on the site while maintaining a refinement and design sensibility appropriate to a organisation that curates the best of visual culture.

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